AT&T Analyst Meeting is a conference to showcase AT&T’s accomplishments and exciting, future endeavors to current and potential investors.
Role: Art Director
Objective: Brand and design collateral for AT&T’s Analyst Meeting, highlighting the Time Warner acquisition and promoting successful communication and entertainment assets to persuade investors to invest.
Problem: How do I combine AT&T’s look, tone, and feel with a newly acquired brand, Time Warner? How do I invoke interest and excitement while also directing conference foot traffic?
Solution: Using AT&T’s Globe as inspiration, I designed similar, curving swoops. The swoops acted as a “window,” allowing the viewer to explore Time Warner’s world, combining the two companies. For stopping power, large window and wall clings were dispersed throughout the event space. I used AT&T’s vibrant blue, and Time Warner’s deep black to create bold directional signs. The audience was immersed with larger-than-life visual entertainment.
