Purina’s experts have all the information and tips you need when it comes to your pets. Purina Pet Expertise covers topics like dog and cat health, nutrition, behavior, training, and more. The Pet Expertise logo is bold, simple, and modern to reflect our experts. The bottom holding device not only mimics a search engine that can relay more information to a consumer but also plays with the Purina logo itself, using the same size holding device and replacing the infamous checkerboard with an arrow.
Pharmaceutical company, Alexion’s, Charitable Foundation promotes a promise of belonging. “Rare Belonging is a unifying marquee for a suite of funding priorities designed to benefit people affected by one of the over 7,000 rare diseases. Rare Belonging seeks to help the rare disease community cope with isolation, attain education and job skills support, and help alleviate economic burdens.” The logo constructs “BELONGING” with overlapping shapes, representing the individuals affected and the community they built by coming together. Alexion’s branded blue is light and optimistic while the warm gray handwritten type is welcoming and familiar. “RARE” is situated directly above “BE,” fostering a sense of pride and belonging within the trusted community.
Source for Rare Belonging definition: alexion.com
210 Travel is a couple-owned travel agency that caters to millennials. The energetic and bright couple married on a California beach on February 10th. To commemorate their union and promote their partnership, they named their business 210 Travel. Much like the couple, this logo is bold, fun, and modern. The vivid gradient symbolizes water, the pinpoint represents travel, and the prominent visual “210” cannot be confined. Breaking the holding device, “210” is slanted upwards, moving forward and ready for its next adventure.
Accept the Compliment™ is a movement to promote women accepting compliments by saying “thank you." Period. This empowering program fosters a world where women forget the standard rejecting statements they often say to downgrade compliments and to instead hold their heads high and own the compliments! The handwritten logo nurtures a trusting and friendly relationship, while the graceful, feminine colors harbor a welcoming familiarity. The “period” solidifies the message, not allowing any excuses.
The look, tone, and feel of Purina's sustainability communications are inspired by the Purina Cares campaign. The Purina Cares campaign uses the building block of Purina’s identity, the red square, as its central element. The square tells the brand story and surrounds what we care about within a layout. Sustainability has its own unique elements to reinforce our environmental efforts, proudly using the red square, with addition of arrows that allude to the infamous recycling symbol.
Pets on Campus is a Purina initiative to encourage universities to allow pets to live on campus with students. Having a pet while away from a familiar environment, family, and friends helps students foster new relationships, learn responsibility, and care for their mental health. The logo is inspired by vintage university sport and academic pennants. The mark exudes a nostalgic and welcoming tone while promoting pets with an endearing heart paw print.